Free paper copy of ‘The Solomon Scandals’ if you come up with the best replacement for ‘L Street’ and ‘WaPo’
A Washington Post alum enjoys The Solomon Scandals blog but wonders why the devil I use “L Street” when referring to the Post. After all, isn’t the paper at 1150 15th Street, N.W.?
Well, once upon a time, the Post’s official address was in fact 1515 L Street. And, maybe in tribute to Londoners’ old “Fleet Street” nickname for the press, the “L Street” reference found its way into the Post newspaper some years ago. What a great link between the tangible and the journalism I grew up reading; a neighbor of mine even helped put out the editorial page. That is how “L Street” ended up in the Solomon Scandals blog. Some might say the street reference continues to work. Think of a parallel. Certain writers still say Fleet Street when referring to the London press despite the actual newspapers’ having moved on. It’s a little like mentioning K Street when talking about Washington lobbyists’ turf after the actual firms have relocated elsewhere.
In this era of vidcams and Net-enabled hyperlocal news, however, I need to modernize. The story I have from one Post employee, as well as a second, in public relations, is that the Post physically comprises at least two buildings joined together. When the Post put up the second with a more imposing front, among other advantages, the location was on L Street rather than on 15th. The Google map charmingly preserves the vestiges of the 1515 L Street address—well, assuming we can believe it, not always the case (scroll down this post for a scary story about the risks of outdated or incomplete electronic maps). Got it now? But where does that leave me? I still need a sobriquet for the Post—my childhood reading, not just current journalistic fare—even if it’s a newspaper rather than a human and the editorial page is too neo-con these days for a guy reared on the old Post in the L Street era.
So here’s the deal. The reader of this blog who comes up with the best substitute for ”L Street” will win a free paper copy of The Solomon Scandals (warning: salty city-room language and requisite cynicism, although the newspaper involved is most definitely not the Post). I mean something good: there’s a certain QC threshold you must cross. “15th Street,” for example, somehow lacks the same ring of “L Street.” Maybe writers simply prefer letters over numbers. And forget about the oft-used “WaPo.” Sounds too much like an intelligence agency or utility company. I’ve used it, but only for want of something better. Email me at davidrothman@pobox.com. Other than members of my family or individuals associated with Twilight Times Books, anyone on Planet Earth may enter, Washington Post Company people included, past and present, from Donald Graham on down. Deadline—how’s that for a newspaper word?—is 5 p.m. Eastern Daylight on August 31.
Note: Just to be clear, this is not in the least an official Washington Post contest. I have no business connection with the paper other than having freelanced for L Street occasionally in the distant past.
(Updated to address the “WaPo” issue. Also, I’ve extended the deadline for contest entries.)
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Crisp, lively Web pages from promising new TBD hyperlocal site—but D.C.-oriented lead story is a BIG yawner here in Alexandria, VA

Crisp, lively Web pages are greeting visitors to the new TBD hyperlocal site owned by Allbritton Communications. Here in Alexandria, VA, I hate the D.C.-centric lead story, but I’ll get to that in a moment—and remember, TBD has just fired up.
In the wake of the launch today, I’m more upbeat than ever about this hyperlocal startup for the Washington area. TBD General Manager Jim Brady joked to some bloggers yesterday about how Robert Allbritton himsef had been trying to “break” the site. Talk about a love of detail. The D.C. news scene’s aspiring Steve Jobs? Via a PaidContent Q & A today you can read about the journalistic, tech and business lessons that Allbritton’s Politico experiences have taught him for TBD.
Also, do you notice the USA Todayish influence, direct or indirect, on the TBD site—complete with the prominent navigation bar and the blues, as well as a nice, breezy feel appropriate for a local site as well as McPaper? You’ll get a weather page, stocked with information from WJLA. Also USA Todayish is the use of lists. The most notable local college classes was the first list on the Web and TBD’s cable channel today (“most ambiguous” is “I lost it at a Turkish movie”—taught at Georgetown University). Hmm. Didn’t USA Today used to be in the same high-rise that TBD and other Allbritton properties now occupy at 1100 Wilson Boulevard in Arlington? In some ways it’s as if McPaper never left.
Likewise in the tradition of USA Today, TBD has structured the site well, so that, for example, the home page (that’s another page you see at the top) gives you a good feel for the rest of the site. In theory at least, you can quickly see what is happening in your neighborhood. Going by the mockup shown the bloggers, TBD will use in-person get-togethers to bridge the gap between the physical and the virtual. This is exactly what I had hoped for.
But so far, the much-talked-about localization isn’t yet evident on the site to the extent I’d want. As of 7:40 a.m., I see 0 “items in the past 72 hours” for the 22314 zip code here in Alexandria (although I do notice two linked headlines not picked up by the counter). And oh, how I hate the lead story on the home page, Vince Gray’s white paper playbook. Look, guys, I’m across the River. Besides, does TBD really want to be just a localized version of the Politico? This is truly awful for a general audience, given TBD’s many other virtues. The Gray story is fine for pols and fans but lacks the zip of a good personality piece and is too process-oriented. If TBD couldn’t give me customization in the form of a Virginia story, couldn’t it have led with a piece of more universal interest than the Gray one? Speaking of the process of government, here’s a sample paragraph: “Some of the edits to Gray’s plan came in the form of digests, Wilkes said. He estimated that he received about three of the documents, which were more reviews of what Gray thought should be improved than line-by-line edits.” I want intimate looks at the decision-making and policy-creation processes, but, please, not as the lead story for every bleepin’ reader.
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TBD’s hyperlocal judo is smart and ethical: How should rivals at the Washington Post and elsewhere respond to all the linking ahead?
In judo, you can use a big guy’s weight against him, and the same applies in business, especially the news kind.
Reading the Washington Post story on the TBD local news startup—which will compete against the Post, AOL’s Patch local network and the Washington Examiner—I couldn’t help but think “judo.”
This morning TBD is reaping many thousands of dollars in free publicity from Paul Farhi’s WaPo write-up, headlined TBD.com making its move into the crowded market of local news. The TBD people should bow down in gratitude toward L Street.
Granted, Farhi’s lead is a bit snarky (one reason for some TBD sympathizers’ depiction of the Post coverage as “sneering” and “condescending”). “Odd name,” writes Farhi, shown in the right photo, ”but let’s move on.”
Still, I see far more positives than negatives for TBD in the story’s existence. Whatever the case, the Post hadn’t any choice. For full journalistic credibility—remember, WJLA-TV and NewsChannel 8 will show up on the Web under the TBD name—L Street needs to acknowledge the new competitor’s significance. TBD will fire up live next week. And the general manager is none other than Jim Brady, ex-editor at Washingtonpost.com.
Besides, in the end, the Post story today will have been just a sideshow despite its current benefits to TBD. The real judo will happen by way of a principle espoused by Jeff Jarvis, the media guru of BuzzMachine fame—in essence, Do what you do best and link to the rest. TBD’s own news staff is tiny, with just a dozen or so actual reporters and a small band of editors. So, to try to compensate, TBD will be regularly linking not just to the Post but also to the Examiner and Patch, which has drawn more than a few dollops of money from America Online.
No wonder TBD has some nice words to say about Patch (and the Post), and not just for reasons of civility. Others’ opinions of Patch vary (denunciation of working conditions here, a few other perspectives here). What is clear is that Patch, along with the Washington Post and the Examiner, will offer a higher percentage of genuine local reporting than TBD will, thanks in part to the 60– or 70-hour weeks that some Patch editors might be putting in. TBD will be far more linkcentric than its rivals.
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