The Solomon Scandals A Washington newspaper novel by David Rothman

9Aug/100

Free paper copy of ‘The Solomon Scandals’ if you come up with the best replacement for ‘L Street’ and ‘WaPo’

imageWash­ing­ton Post alum enjoys The Solomon Scan­dals blog but won­ders why the devil I use “L Street” when refer­ring to the Post. After all, isn’t the paper at 1150 15th Street, N.W.?

Well, once upon a time, the Post’s offi­cial address was in fact 1515 L Street. And, maybe in trib­ute to Lon­don­ers’ old “Fleet Street” nick­name for the press, the “L Street” ref­er­ence found its way into the Post news­pa­per some years ago. What a great link between the tan­gi­ble and the jour­nal­ism I grew up read­ing; a neigh­bor of mine even helped put out the edi­to­r­ial page. That is how “L Street” ended up in the Solomon Scan­dals blog. Some might say the street ref­er­ence con­tin­ues to work. Think of a par­al­lel. Cer­tain writ­ers still say Fleet Street when refer­ring to the Lon­don press despite the actual news­pa­pers’ hav­ing moved on. It’s a lit­tle like men­tion­ing K Street when talk­ing about Wash­ing­ton lob­by­ists’ turf after the actual firms have relo­cated elsewhere.

imageIn this era of vid­cams and Net-enabled hyper­local news, how­ever, I need to mod­ern­ize. The story I have from one Post employee, as well as a sec­ond, in pub­lic rela­tions, is that the Post phys­i­cally com­prises at least two build­ings joined together. When the Post put up the sec­ond with a more impos­ing front, among other advan­tages, the loca­tion was on L Street rather than on 15th. The Google map charm­ingly pre­serves the ves­tiges of the 1515 L Street address—well, assum­ing we can believe it, not always the case (scroll down this post for a scary story about the risks of out­dated or incom­plete elec­tronic maps). Got it now? But where does that leave me? I still need a sobri­quet for the Post—my child­hood read­ing, not just cur­rent jour­nal­is­tic fare—even if it’s a news­pa­per rather than a human and the edi­to­r­ial page is too neo-con these days for a guy reared on the old Post in the L Street era.

image So here’s the deal. The reader of this blog who comes up with the best sub­sti­tute for ”L Street” will win a free paper copy of The Solomon Scan­dals (warn­ing: salty city-room lan­guage and req­ui­site cyn­i­cism, although the news­pa­per involved is most def­i­nitely not the Post). I mean some­thing good: there’s a cer­tain QC thresh­old you must cross. “15th Street,” for exam­ple, some­how lacks the same ring of “L Street.” Maybe writ­ers sim­ply pre­fer let­ters over num­bers. And for­get about the oft-used “WaPo.” Sounds too much like an intel­li­gence agency or util­ity com­pany.  I’ve used it, but only for want of some­thing bet­ter. Email me at davidrothman@pobox.com. Other than mem­bers of my fam­ily or indi­vid­u­als asso­ci­ated with Twi­light Times Books, any­one on Planet Earth may enter, Wash­ing­ton Post Com­pany peo­ple included, past and present, from Don­ald Gra­ham on down. Deadline—how’s that for a news­pa­per word?—is 5 p.m. East­ern Day­light on August 31.

Note: Just to be clear, this is not in the least an offi­cial Wash­ing­ton Post con­test. I have no busi­ness con­nec­tion with the paper other than hav­ing free­lanced for L Street occa­sion­ally in the dis­tant past.

(Updated to address the “WaPo” issue. Also, I’ve extended the dead­line for con­test entries.)

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31Jul/102

Gore sex probe dropped in Oregon: A NONscandal, without sufficient follow-up in the Washington Post and Politico

imageSkimpy lit­tle items in the Wash­ing­ton Post and Politico, on the end of an Ore­gon inquiry into the sex charges against Al Gore, didn’t do jus­tice to the ex-VP.  Given the seri­ous­ness of the charges and Gore’s promi­nence, wasn’t he worth more than those pathetic follow-ups? Check out a  far more detailed AP report in USA Today and other cov­er­age.

Among other things, Gore’s accuser flunked a lie detec­tor exam and Ore­gon inves­ti­ga­tors did not find the sup­posed sem­i­nal fluid that the licensed masseuse said had stained the pants she was wear­ing dur­ing the alleged inci­dent. While other women have made sim­i­lar accu­sa­tions against  Gore, might the copy­cat phe­nom­e­non be at work here? See ear­lier post­ing in this blog. Some­times “scan­dals” aren’t scan­dals, except in the sense that the inno­cent get besmirched.

Other Post news: I’m delighted that the Post has just appointed a “national inno­va­tions edi­tor.” Con­grats to the serendip­i­tously named Mark S. Luckie, author of the 10,000 Words blog and The Dig­i­tal Journalist’s Hand­book. Despite the “national” in his title, here’s hop­ing that the Post will also pay atten­tion to him on local and hyper­local issues.

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19Jul/102

How Washington Post and New York Times could outgun hyperlocal sites like TBD and Baristanet

image imageIn 2004 Baris­tanet—the lively hyper­local net­work that helped inspire sim­i­lar oper­a­tions in sev­eral states—started writ­ing up pic­nics, schools and other neigh­borly news in Essex County, NJ.

Some five years later, The New York Times set up shop with blogs for Maple­wood, Mill­burn and South Orange, all in the same county.

Last month one of the two hyper­local nets said good-bye to its read­ers and gra­ciously offered a Web link to the other people’s site. No, the farewell didn’t come from lit­tle Baris­tanet, one of whose co-owners is Deb­bie Galant (photo below), a for­mer New Jer­sey colum­nist for the New York Times.

imageimageBoth online and in an inter­view with On the Media, the Times goliath did its best to down­play the shut­down, depict­ing the year-old New Jer­sey Local sites as an instruc­tive exper­i­ment, which  in fact it had been all along. What’s more, the Times is con­tin­u­ing hyper­local efforts in the Fort Greene and Clin­ton Hill sec­tions of Brook­lyn, in part­ner­ship with the CUNY Grad­u­ate School of Jour­nal­ism, and it also will be work­ing wiith New York Uni­ver­sity on The Local: East Vil­lage. Fur­ther­more, Deputy Metro Edi­tor Mary Ann Gior­dano told OTM that the Times might pick up con­tent from other people’s local blogs—perhaps Baristanet?—if they met cer­tain stan­dards. Still, do you really think the Times would have closed its New Jer­sey Local blogs if the Essex County exper­i­ment had taken off?

image What the devil hap­pened? Any lessons here for the Wash­ing­ton Post to learn from the Times’ hyper­local shut­down in New Jer­sey? The Post has already chalked up a hyper­local fail­ure in Loudoun County, VA, and now faces com­pe­ti­tion from TBD.com, a hyper­local startup over­seen by Jim Brady, the ex-editor of Washingtonpost.com. In cer­tain ways might this be a repeat of what hap­pened when two L Streeters left to start the Politico, now a sta­ple on the White House’s daily read­ing list? Here’s another twist. TBD’s owner is Allbrit­ton Com­mu­ni­ca­tions, which had fam­ily ties with the late Wash­ing­ton Star and owns WJLA-TV and NewsChan­nel 8, with which TBD will be team­ing up.

imageHow, then, can the Wash­ing­ton Post’s edi­to­r­ial and busi­ness sides pro­tect L Street’s fran­chise as the main local news source for the D.C. area? TBD aims to cover the news and make money, not destroy the Post, just as tiny Baris­ta­nent won’t exactly kill off the New York Times. Still, in the aggre­gate, inde­pen­dent hyper­local oper­a­tions could siphon off a notice­able amount of rev­enue from Post– and Times-style news­pa­pers, espe­cially if they can draw read­ers and adver­tis­ers from a whole metro area as TBD intends to. Let’s ana­lyze what may have hap­pened in Essex County, then pon­der how the Post might fare bet­ter next time it goes hyper­local. Many of my thoughts may also apply to the Times, which, after all, is still com­mit­ted to hyper­local experiments.

In my opin­ion from afar, here’s why Baris­tanet still thrived but the Times failed to score big with its hyper­local net­work in Essex County:

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16Jul/100

Coming: How the Washington Post and New York Times could cope with TBD and other hyperlocal networks

Update, July 19: This should prob­a­bly be online by 7 p.m. East­ern Day­light tonight. Lots to say! – D.R.

image Hey, did you think I’d stop at How TBD could use hyper­local jour­nal­ism to kick the Wash­ing­ton Post’s butt? The strat­egy ideas for the Post will appear here over the week­end or on Mon­day. The same con­cepts might be use­ful to the New York Times. Yes, I can see TBD per­haps going national if it’s suc­cess­ful. My goal for this series is to help com­peti­tors think of all the angles in striv­ing for sus­tain­able jour­nal­is­tic and busi­ness models.

Mean­while check out upbeat and not-so-cheery write-ups of Main­Street­Con­nect, a hyper­local network.

Update, July 17: Speak­ing of the NYT, check out the hyper­local seg­ment of this week’s On The Media.

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9Jul/104

How TBD could use hyperlocal journalism to kick the Washington Post’s butt

Update, Aug. 19: TBD’s cur­rent cov­er­age is a long way from what I pro­pose below. The Alexa Web traf­fic mea­sure­ment ser­vice is hardly sci­en­tific, and besides, TBD has just started up; but if the ser­vice on the mark, the new site is far from an instant suc­cess. I lack access to TBD’s inter­nal stats. – D.R.

imageMy first edi­to­r­ial in my high school news­pa­per called for a traf­fic light at Gum Springs Road and Route One near Alexan­dria, VA.

You see, my school bus chugged along that way. And I could eas­ily imag­ine an over­grown truck smack­ing into it, maybe right where I was sit­ting. But only after pas­sion­ate pleas did my alarum reach print. Why bother with such a tri­fle? Didn’t stu­dent gov­ern­ment count more as a topic? Safety risks be damned.

My high school edi­tors from decades ago might as well be run­ning the local side of Washingtonpost.com today. The Post is stel­lar in many ways at the national and inter­na­tional lev­els, but not as a hyper­local or even local news source for the fast-growing sub­urb of Alexan­dria.

And I sus­pect that many other D.C.-area res­i­dents find Washingtonpost.com to be as sub­limely use­less for them as a home­town paper. I myself spend far more time nowa­days read­ing the New York Times than the Post.

With­out decent local cov­er­age, and with chaotic Web nav­i­ga­tion com­pared to the Times, what’s the point? A gap­ing hole exists for com­peti­tors to fill.

So TBD.com—the local Web start-up owned by Allbrit­ton Com­mu­ni­ca­tions and tied in with the company’s WJLA-TV—could con­ceiv­ably use geo-targeted Web pages and other strate­gies to kick the Post’s butt at the local level. I’d also sug­gest a mix of more Web savvy, local and hyper­local data­bases and crowd-sourcing (even, with due pre­cau­tions, in the tricky area of inves­tiga­tive jour­nal­ism). The right busi­ness strate­gies wouldn’t hurt, either.

Washingtonpost.com offers an Alexan­dria page, but much of this home­town news first appeared days ago, includ­ing the June 26 account of sex charges against a 72-year-old T.C. Williams high school teacher. Would you believe, that’s the news item at the top of the screen­shot above, taken today, July 9. The next antique down is 5 North­ern Vir­ginia men con­victed on ter­ror­ism charges, given 10 years in prison. They’re from near-by Fair­fax County, where I grew up, and the date on that one is June 25.

tbdlogoMiss­ing from the top of the Alexan­dria page is Fair­fax board to revisit plans to trans­form Bai­leys Cross­roads, a story dated July 8, just yes­ter­day. For civic-minded Alexan­dria res­i­dents along the Fair­fax County bor­der, all kinds of ques­tions arise about the 530-acre plan. Will Alexan­dria share in the eco­nomic ben­e­fits? What about the traf­fic, air pol­lu­tion and per­haps spill-over peo­ple mov­ing into Alexan­dria itself rather than Fair­fax County? Another bur­den on Alexan­dria pub­lic schools? Or is this a Good Thing? Should every­one cheer, and should Alexan­dria get ready to pig­gy­back on the Fair­fax effort? Bet­ter in the end for prop­erty val­ues and qual­ity of life? Within the Post’s Vir­ginia sec­tion online, as I write this, you will find the Bai­leys Cross­roads story, but it’s under­played, even con­sid­er­ing it’s lit­er­ally yesterday’s news; and why the devil can’t it also show up near the top of the Alexan­dria page? This is the Web, Ms. Wey­mouth and Mr. Brauchli, not print.

image Now imag­ine TBD let­ting read­ers choose an Alexandria-focused online edi­tion that would link not just to the Post story and those in other papers such as the Alexan­dria Times and Alexan­dria Gazette Packet, but also to blog­gers pas­sion­ate about their neigh­bor­hoods. And sup­pose there could be forums and com­ment areas in the actual TBD edi­tion, with sim­i­lar mate­r­ial linked or directly repro­duced from affil­i­ate blogs in my city? Instead of the Post broad­cast­ing the news to me, so to speak, TBD would be serv­ing up a truly community-oriented and com­pre­hen­sive site that blended news and dis­cus­sion, far more skill­fully and com­pletely than does Topix.com.

On the pos­i­tive side, TBD is wisely cement­ing rela­tion­ships with sports blogs, hob­by­ist blogs, hyper­local din­ing guides and other spe­cial­ized sites, the very kind of nar­rowly tar­geted con­tent that so many adver­tis­ers could poten­tially cher­ish, espe­cially if TBD skill­fully aggre­gated the good­ies. On the neg­a­tive, will this by itself really be good local jour­nal­ism? You also need to report civic news, like development-related top­ics, and that’s a chal­lenge when so many local blog­gers are dri­ven by nar­row pas­sions and don’t want to write about their neigh­bor­hoods per se—just about din­ing there, for example.

TBD will either have to hire more than the approx­i­mately 50 staffers planned for the start, or try even harder than now to find the right local bloggers—or per­haps it can start or buy par­tial inter­ests in local blogs or use a mix of these approaches.

Yes, to TBD’s con­sid­er­able credit, it already is try­ing to offer detailed local and sub­stan­tive cov­er­age. When I last checked, just 22 or so of the blog­gers were using a civic– or gen­eral neighborhood-oriented approach. Since then TBD has added at least sev­eral more blogs within that cat­e­gory,  not just hobby blogs, and efforts are ongo­ing. But for now we’re still not talk­ing about cov­er­age of civic affairs as thor­ough as I have in mind.

One par­tial solu­tion would be for affil­i­ates to turn to invite read­ers to send in heart­felt hyper­local com­men­tary and even videos. Look at the above YouTube and the explana­tory arti­cle from New York City’s West­side Inde­pen­dent, about which I wrote on July 2 while dis­cussing TBD and the civic blog­ging issue.

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