Free paper copy of ‘The Solomon Scandals’ if you come up with the best replacement for ‘L Street’ and ‘WaPo’
A Washington Post alum enjoys The Solomon Scandals blog but wonders why the devil I use “L Street” when referring to the Post. After all, isn’t the paper at 1150 15th Street, N.W.?
Well, once upon a time, the Post’s official address was in fact 1515 L Street. And, maybe in tribute to Londoners’ old “Fleet Street” nickname for the press, the “L Street” reference found its way into the Post newspaper some years ago. What a great link between the tangible and the journalism I grew up reading; a neighbor of mine even helped put out the editorial page. That is how “L Street” ended up in the Solomon Scandals blog. Some might say the street reference continues to work. Think of a parallel. Certain writers still say Fleet Street when referring to the London press despite the actual newspapers’ having moved on. It’s a little like mentioning K Street when talking about Washington lobbyists’ turf after the actual firms have relocated elsewhere.
In this era of vidcams and Net-enabled hyperlocal news, however, I need to modernize. The story I have from one Post employee, as well as a second, in public relations, is that the Post physically comprises at least two buildings joined together. When the Post put up the second with a more imposing front, among other advantages, the location was on L Street rather than on 15th. The Google map charmingly preserves the vestiges of the 1515 L Street address—well, assuming we can believe it, not always the case (scroll down this post for a scary story about the risks of outdated or incomplete electronic maps). Got it now? But where does that leave me? I still need a sobriquet for the Post—my childhood reading, not just current journalistic fare—even if it’s a newspaper rather than a human and the editorial page is too neo-con these days for a guy reared on the old Post in the L Street era.
So here’s the deal. The reader of this blog who comes up with the best substitute for ”L Street” will win a free paper copy of The Solomon Scandals (warning: salty city-room language and requisite cynicism, although the newspaper involved is most definitely not the Post). I mean something good: there’s a certain QC threshold you must cross. “15th Street,” for example, somehow lacks the same ring of “L Street.” Maybe writers simply prefer letters over numbers. And forget about the oft-used “WaPo.” Sounds too much like an intelligence agency or utility company. I’ve used it, but only for want of something better. Email me at davidrothman@pobox.com. Other than members of my family or individuals associated with Twilight Times Books, anyone on Planet Earth may enter, Washington Post Company people included, past and present, from Donald Graham on down. Deadline—how’s that for a newspaper word?—is 5 p.m. Eastern Daylight on August 31.
Note: Just to be clear, this is not in the least an official Washington Post contest. I have no business connection with the paper other than having freelanced for L Street occasionally in the distant past.
(Updated to address the “WaPo” issue. Also, I’ve extended the deadline for contest entries.)
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- Hyperlocal journalism and TBD: More coming on what makes a great ‘hyper’ site
- Truth or PR spin? W. Post’s Dana Milbank fires back at TNR’s ‘Apocalypse’ analysis of L Street
- The Georgetown name game: Roffman, Rothman, Solomon and The Georgetowner
Gore sex probe dropped in Oregon: A NONscandal, without sufficient follow-up in the Washington Post and Politico
Skimpy little items in the Washington Post and Politico, on the end of an Oregon inquiry into the sex charges against Al Gore, didn’t do justice to the ex-VP. Given the seriousness of the charges and Gore’s prominence, wasn’t he worth more than those pathetic follow-ups? Check out a far more detailed AP report in USA Today and other coverage.
Among other things, Gore’s accuser flunked a lie detector exam and Oregon investigators did not find the supposed seminal fluid that the licensed masseuse said had stained the pants she was wearing during the alleged incident. While other women have made similar accusations against Gore, might the copycat phenomenon be at work here? See earlier posting in this blog. Sometimes “scandals” aren’t scandals, except in the sense that the innocent get besmirched.
Other Post news: I’m delighted that the Post has just appointed a “national innovations editor.” Congrats to the serendipitously named Mark S. Luckie, author of the 10,000 Words blog and The Digital Journalist’s Handbook. Despite the “national” in his title, here’s hoping that the Post will also pay attention to him on local and hyperlocal issues.
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- ‘I write like William Shakespeare’: Paste ‘The Solomon Scandals’ into this Web form and see for yourself
- Georgetown Dish joins TBD blog network: Deju vu angles—in Washington Post’s backyard
- A regular visitor? What would you like to read about?
Coming: How the Washington Post and New York Times could cope with TBD and other hyperlocal networks
Update, July 19: This should probably be online by 7 p.m. Eastern Daylight tonight. Lots to say! – D.R.
Hey, did you think I’d stop at How TBD could use hyperlocal journalism to kick the Washington Post’s butt? The strategy ideas for the Post will appear here over the weekend or on Monday. The same concepts might be useful to the New York Times. Yes, I can see TBD perhaps going national if it’s successful. My goal for this series is to help competitors think of all the angles in striving for sustainable journalistic and business models.
Meanwhile check out upbeat and not-so-cheery write-ups of MainStreetConnect, a hyperlocal network.
Update, July 17: Speaking of the NYT, check out the hyperlocal segment of this week’s On The Media.
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- Solomon Scandals hyperlocal series so far: A list for latecomers
- TBD’s hyperlocal judo is smart and ethical: How should rivals at the Washington Post and elsewhere respond to all the linking ahead?
- ‘Solomon Scandals’ goes on sale on Capitol Hill, at venerable Trover Shop
- TBD.com hyperlocal site in D.C. area is live—and my detailed analysis is on the way
How TBD could use hyperlocal journalism to kick the Washington Post’s butt
Update, Aug. 19: TBD’s current coverage is a long way from what I propose below. The Alexa Web traffic measurement service is hardly scientific, and besides, TBD has just started up; but if the service on the mark, the new site is far from an instant success. I lack access to TBD’s internal stats. – D.R.
My first editorial in my high school newspaper called for a traffic light at Gum Springs Road and Route One near Alexandria, VA.
You see, my school bus chugged along that way. And I could easily imagine an overgrown truck smacking into it, maybe right where I was sitting. But only after passionate pleas did my alarum reach print. Why bother with such a trifle? Didn’t student government count more as a topic? Safety risks be damned.
My high school editors from decades ago might as well be running the local side of Washingtonpost.com today. The Post is stellar in many ways at the national and international levels, but not as a hyperlocal or even local news source for the fast-growing suburb of Alexandria.
And I suspect that many other D.C.-area residents find Washingtonpost.com to be as sublimely useless for them as a hometown paper. I myself spend far more time nowadays reading the New York Times than the Post.
Without decent local coverage, and with chaotic Web navigation compared to the Times, what’s the point? A gaping hole exists for competitors to fill.
So TBD.com—the local Web start-up owned by Allbritton Communications and tied in with the company’s WJLA-TV—could conceivably use geo-targeted Web pages and other strategies to kick the Post’s butt at the local level. I’d also suggest a mix of more Web savvy, local and hyperlocal databases and crowd-sourcing (even, with due precautions, in the tricky area of investigative journalism). The right business strategies wouldn’t hurt, either.
Washingtonpost.com offers an Alexandria page, but much of this hometown news first appeared days ago, including the June 26 account of sex charges against a 72-year-old T.C. Williams high school teacher. Would you believe, that’s the news item at the top of the screenshot above, taken today, July 9. The next antique down is 5 Northern Virginia men convicted on terrorism charges, given 10 years in prison. They’re from near-by Fairfax County, where I grew up, and the date on that one is June 25.
Missing from the top of the Alexandria page is Fairfax board to revisit plans to transform Baileys Crossroads, a story dated July 8, just yesterday. For civic-minded Alexandria residents along the Fairfax County border, all kinds of questions arise about the 530-acre plan. Will Alexandria share in the economic benefits? What about the traffic, air pollution and perhaps spill-over people moving into Alexandria itself rather than Fairfax County? Another burden on Alexandria public schools? Or is this a Good Thing? Should everyone cheer, and should Alexandria get ready to piggyback on the Fairfax effort? Better in the end for property values and quality of life? Within the Post’s Virginia section online, as I write this, you will find the Baileys Crossroads story, but it’s underplayed, even considering it’s literally yesterday’s news; and why the devil can’t it also show up near the top of the Alexandria page? This is the Web, Ms. Weymouth and Mr. Brauchli, not print.
Now imagine TBD letting readers choose an Alexandria-focused online edition that would link not just to the Post story and those in other papers such as the Alexandria Times and Alexandria Gazette Packet, but also to bloggers passionate about their neighborhoods. And suppose there could be forums and comment areas in the actual TBD edition, with similar material linked or directly reproduced from affiliate blogs in my city? Instead of the Post broadcasting the news to me, so to speak, TBD would be serving up a truly community-oriented and comprehensive site that blended news and discussion, far more skillfully and completely than does Topix.com.
On the positive side, TBD is wisely cementing relationships with sports blogs, hobbyist blogs, hyperlocal dining guides and other specialized sites, the very kind of narrowly targeted content that so many advertisers could potentially cherish, especially if TBD skillfully aggregated the goodies. On the negative, will this by itself really be good local journalism? You also need to report civic news, like development-related topics, and that’s a challenge when so many local bloggers are driven by narrow passions and don’t want to write about their neighborhoods per se—just about dining there, for example.
TBD will either have to hire more than the approximately 50 staffers planned for the start, or try even harder than now to find the right local bloggers—or perhaps it can start or buy partial interests in local blogs or use a mix of these approaches.
Yes, to TBD’s considerable credit, it already is trying to offer detailed local and substantive coverage. When I last checked, just 22 or so of the bloggers were using a civic– or general neighborhood-oriented approach. Since then TBD has added at least several more blogs within that category, not just hobby blogs, and efforts are ongoing. But for now we’re still not talking about coverage of civic affairs as thorough as I have in mind.
One partial solution would be for affiliates to turn to invite readers to send in heartfelt hyperlocal commentary and even videos. Look at the above YouTube and the explanatory article from New York City’s Westside Independent, about which I wrote on July 2 while discussing TBD and the civic blogging issue.
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- Hyperlocal journalism: Georgetown publisher robbed—and eager to tell neighbors about it. Lesson for the Washington Post?
- Hyperlocal journalism and TBD: More coming on what makes a great ‘hyper’ site
- Smile! You’re on TBD TV—at least if you’re an affiliated blogger with Skype and the news gods beckon
